Overview

Emergencies move fast, but communications can move even faster and if you are not in full control, the damage can be catastrophic. In an age of social media, community reporting and fake news, being prepared is essential.

Our course provides delegates with the tools to warn, inform and advise the public effectively, using both traditional and modern methods of communication. 

Designed to give you the most up-to-date and professional understanding of the way modern media works, our Associates are no strangers to crisis communications in an emergency.   

Discuss and compare best practices with other professionals as we cover a full range of media from conventional print to digital platforms, while also holistically learning to create and manage an integrated presence.

Aim

To provide delegates with the tools and confidence to identify risk, and use communications to increase resilience against threats; respond to and recover from crises, and ensure organisations learn from experiences.

Learning Outcomes

• Identify and prioritise organisational and multi-agency risks where communications will be a necessary function in the readiness for, response to and recovery from crises.
• Consider and implement communications interventions to increase resilience against threats by preventing adverse incidents in the first place and reducing the impact if they do get through.
• Enhance readiness by having a clearer understanding of organisational and multi-agency communications plans for responding to crises, including first alert, response protocols and emergency intra-agency communications channels.
• Increase understanding of the key role of communications in recovering from crises to help return to normality and restore or maintain public confidence, security and cohesion.
• Improve how lessons are recalled, learned and built into the corporate memory of organisations and multi-agency structures.